1. According to John Berger, everything that persuades individuals to consume a product is considered advice. They create dream lives and try to sell the perfection as if what they sell us will fix us. It is significant because what they propose isn’t real.

2. The paintings hide their “imperfections” and the photograph shows you a life of glamour that is available to everyone but a few people ever have. While we know the publicity does not represent us, but instead of that creates dreams for us that are not real.

3. One of the examples that John Berger gives us is about the “perfect skin”. It gives people the idea that once you use their product you will be able to have a perfect skin, like the one that they show all the hands touching. They make you think that with “perfect skin” you will be accepted.