Question number one:
- According to Berger, how do “publicity”–what we would call advertising–images influence consumers and why is this significant?
publicity proposes to each of us in consumer society to change our life by buying something more and become richer although buying stuff will make us spending money and get poorer. advertising persuaded us of this transformation by showing us people who transformed after buying more stuff. it shows how society enviable these people after that imaginary transformed buy buying more stuff. this is the fake glamour, and the publicity is the process of manufacturing glamour. and this is important because it shows how companies use advertisements to make more money, and we get poorer this is the real purpose behind any advertisement.
Question number two:
2. As he compares oil painting to publicity (advertising) photography, Berger argues that oil painting “showed what the owner was already enjoying among his possessions and way of life;” “it enhanced his view of himself as he already was.” Whereas publicity pictures, “appeal to a way of life that we aspire to or think we aspire to.” Why are these differences important? What do they reveal to us about the production of images for publicity?
Oil painting represents the reality which artists lived and showed us what kind of life was it but publicity is the opposite and its something they creat to glamour and makes people think and dream to transform and become like them. its a creation some people dream about it and camera record it and with some designs, they create the perfect life. in publicity they act and manipulate the pictures to serve there purpose but in oil painting that’s their true nature no act and no darkness and what they enjoyed.
Question number three:
3. Choose one of the “dreams” he offers or thinks of your own. How does this dream offered by advertising use imagery to manipulate consumers?
The dream of later tonight. this dream is offering the best life with all the pleasure you think about, beautiful women, fancy clothes, the perfect smile, rich people, and the best night ever not only that but this dream go to another level to show that this is not a dream, you wake up in the morning with beautiful women in a wonderful place and that is the rich life and it needs money. so they use our desire to manipulate us that these clothes and this kind of liquor if we buy them we can be like them and enjoy the night with this kind of rich people. living this kind of life is a dream to all of us but a dream will remain a dream because buying fancy clothes or drinking the most expensive liquor won’t change reality. we all work hard to achieve your goals, but spending money to imagine we belong to something far away from, will take money from our pockets and give it to the companies.