After you watch episode 4 of Ways of Seeing (or even while you are watching it), provide short answers the questions below. 



  • According to Berger, how do “publicity”–what we would call advertising–images influence consumers and why is this significant?



 According to Berger publicity can be a action that brings “hype” in the community or trying to stand out in the media world, for example like Kanye west he likes publicity and trying to stand out with his street wear clothing plus he knows he can use this as a marketing too. 



  • As he compares oil painting to publicity (advertising) photography, Berger argues that oil painting “showed what the owner was already enjoying among his possessions and way of life;” “it enhanced his view of himself as he already was.”  Whereas publicity pictures, “appeal to a way of life that we aspire to or think we aspire to.” Why are these differences important? What do they reveal to us about the production of images for publicity?



-Berger stated that oil painting shows the true color of beauty, showing their skin as of self image. They use oil painting images for publicity as posters or even advertising, people tend to be more visually appealing when looking at posters or even images such as painting to gain information that’s why it’s imagine are main fir publicity. 



  • Choose one of the “dreams” he offers or think of your own. How does this dream offered by advertising use imagery to manipulate consumers?



-Imagine can be used to manipulate consumers,  for example high end brands using well known celebrities like Kanye west or even Travis Scott for their clothing as advertising for young consumers. 

3 thoughts on “DB4

  1. Dilora Kabilova

    I agree that advertising constantly causes the consumer with a sense of anxiety. Since the buyers are somewhat afraid of not achieving what they want. For example, advertising slogans work this way? “Spend more – Save more”, “Limited-time offer – Hurry up!”, “Super sale up to 50% OFF”. Each of us has certain aspirations and dreams, advertising just manipulates our weaknesses.

  2. Ngawang Tashi Post author

    Hi Dilora, When i use to work at retail we always put signs up like “up to 70% off” its makes customer think everything is 70% off but we write the “up to” very little lol

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