Advertising is the process of persuading people to change something in his life through different artistic methods and images, as it is a strategy to attract people and their illusion to a more attractive life. Therefore people spend due to the state of envy that occurs and in order to achieve joy.
According to Berger, oil paintings are a way of expressing their owner in order to show off and be proud of themselves. These paintings appear as a means to show off and power and to show blessings and celebrate success. European painters were drawing men around them, beautiful women and fruit as a way to express luxury. This is the case for advertisements, it creates the desire to own something we do not yet have, so we are encouraged to work in order to earn money, so that the idea of money and power is established and they are a way to a better life.
As in the video, advertising shows one of three dream types. Dream of late tonight is the dream of a perfect life in which everything is beautiful and everyone is smiling. This kind works on people’s imagination and influences people to infect themselves in order to own those things that make them part of a life of luxury and pleasure. But this type affects the psychological and financial condition of individuals due to the state of envy and the challenge it creates.