Berger says that what we see is related to a person’s customs and traditions. Likewise, the personal experiences of individuals and what he sees play a major role in their vision of things. Berger has made an experiment displaying a painting in which a person attacking some soldiers appears and then displays a commercial. Then he returned again to the painting, then showed a video of scenes of torture for some people, then again for the painting. And every time the concept of the painting was changing. He also added a comment on the place and time in which we see the paintings, such as drawing on the walls of churches.
The camera transferred any artwork to be seen around the world. Not just where it is displayed in museums and the official exhibition spaces visible, but we can see them as pictures on any TV screen, book, or newspaper. And Berger added that seeing the painting in place and narrating the original version and you know that it is what people are copying is another kind of experience. And also mediating the image and giving it a close look with silence makes us realize the meaning of the painting in another way. Also, we can see accurate details inside a painting that cannot be seen from any photos.
With the transfer of pictures of artworks taken from one place to another, their meaning is modified without intention. It is used in more than one content and in more than one place at the same time, so it loses its first meaning board, and this is what Berger said. A specific painting can be imagined and given more than one sound perception. And that is what Berger has also tried.