Discussion Post #4

1. Advertising uses subtle psychological tricks to persuade you into purchasing their product. They target their audience by making their product seem desirable to everyone not just them and marking them as a luxury.

2. Paintings were a medium where artists could celebrate the life around them, and present their possessions. However, advertisements were not a medium where an artist could do the same. Instead, they became visualizations of the need and envy of the viewer.

3. Dreams are a good tactic to use in advertisements since that is essentially what they are selling. Ads sell the idea of the perfect dream life that comes along with the commercial. Therefore every purchase we make is an attempt towards the dream life.