Advertising warfare flared between Mercedes and BMW, after Mercedes congratulated its competitor on the occasion of the 100th anniversary of its founding by publishing a satirical video. And the content of the clip was “Happy Birthday, and thank you for a hundred years of competition,” it added, “It was thirty years before the hundredth a bit boring,” in a sign from Mercedes that it had preceded BMW in the industry. But the BMW response came strong and sarcastic, so I published an ad for pictures of a Mercedes truck transporting BMW vehicles, and said, “Thank you for transporting pleasure.”

The advertising field is always burning between companies, in an attempt to attract the largest number of customers. With sarcastic methods, the topic has become more fun, interesting and creative, and the only winner of all this is the consumer.