1. In ways of seeing they call advertising image a image that it is visual image. This is significant because how people in the streets and buildings looking at the images it convince people they want to buy a product in a image magazine that shows advertising.
2. these statement by John Berger is important because it shows how the messages in the images that how they want the people to see in their way they want to convince them.
3. In the ways of seeing they was a scene where their was a woman with a coke in her hand she was advertising a soda  its message is it wants you to convince that buying a coke will make you happy.