After watching the video “Why Art Matter”( why look at art) describes a lot of things about art and the way we look at it. Art matters in our lives because we live in a visual world however, it is a mirror to reflect the culture and society. Art communicates in different ways which is important to being alive today. It connects the contemporary word.  Looking at some  art attracts that sort of attention to an environment which makes us feel better. In the video three categories of intellectual standard are shown clarity, breadth and significance. It shows us clearly how art helps in every sector or in every profession. Art  is not just a picture of the subject it is a package of  hidden  massage. In the video it shows in detail how the art helps everyone in their personal and  professional life for the doctors,nurses and law enforcement agents that show painting ,sculpture and photography as tools to improve their visual acuity and communication skills which are critical during investigation and emergencies. In addition,it helps to be more aware,alert,present space. Art is detail of so many things that can be absorbed if we really just take a moment and just let it come in,and listen.It is clear from the video that art is everywhere, in the street, in a park, in a building or in a movie so the art is not just at museums. 

The video let out many aspects of art and how it affects our daily lives. The reason the producer uses  breadth in the video is to connect the contemporary word. An artist uses a point of view to comfort us with a stem gaze or sight lines to hint at something we don’t see. From photography, Yoruba crown to caillebotte’s panoramic Paris, and Shenman’s provocation film helps to give an artwork meaning.’ Although, such arts explains the importance of visual stimulation and symbolism. The Yoruba Crown symbolizes the power of the king’s ancestors whose power is seen in both this world. Similarly , Paris street, Rainy Day 1877 is a powerful  art for expressing social classes, where people wear a suit in the street and other working class people relate how Parisian modern life ended in the 19th century. The art tries  to show the contemporary world. Cindy Sherman  approaches herself as a subject and she suggests a range of female roles. In “Untitled Film Still,# 92  She shows the creativity of female subjects without any title.

Overall, the standards of intellectual quality is very important because it measures the overall value of a scholarly effort and it helps to develop a deeper understanding of the art or any subject. The author tries to convey information accurately so that the audience can rely on them and can expand their deep understanding to the author and their work.