Logic, clarity, precision .These are the three standards that the Why Art Matters video shows, in the video they clearly indicate examples of art and how images communicate ideas, art being a way of expressing a message.
I think the narrator also uses logic to imply that art is not only found in exclusive places such as museums but rather is in our day to day, in the neighborhood in which we live, the buildings that surround us and our environment usually.
In the same way, another narrator highlights the precision of the definition of art and knowing how to notice it is the most important thing to appreciate and understand the message.

In summary, the video says that art is everywhere, you need precision to notice it but also time to stop and look at the details of what you are seeing, recognize the artist’s work and understand the message that he transmits with his work.